THE STORY BEHIND "ATLAS"

WHO:

Conceptualized in 2014 with the idea to promote mental strength and curiosity through the beautiful stories told in the sneaker community.

The sneaker realm/community (dislike the term "culture" used today) is a unique world that fosters communities being built everyday every since its early beginnings. 

My name is Christian (Chris) and I am a one man army (for the moment) located in NYC (New York City) and I have been selling footwear on various platforms and forums ever since the days of NikeTalk, Instyleshoes and SoleCollector since 2005.

I transitioned into eBay, GOAT, Grailed, StockX and now BUMP and have built a vast amount of knowledge in the sneaker industry due to me lurking through the forums of NikeTalk and Instyleshoes since the early 2000s.

ATLAS MEANING:

Is a Latin word that means “Bearer of the Heavens”. The story of Atlas originated in Ancient Greek mythology as the Titan who was condemned by Zeus to stand eternally at the western end of the earth, holding up the sky (not the earth). The story goes that Atlas and his brother Menoetius sided with the Titans in the war against the Olympians. Once defeated, Atlas was ordered by Zeus to stand at the western edge of the earth (Gaia) and hold up the heavens on his shoulders. The word projects strength, credibility, and familiarity worldwide. 

MESSAGE:

My aim is to build a community to discuss the history, business and design of the footwear industry from the little brands to the titans of the industries, while at the same time offer you unique products that are not your average "hype" item.