Conceptualized in 2014 with the idea to promote mental strength and curiosity through the beauty of design, business, and strategy in the footwear industry. 

The sneaker realm (dislike the term "culture" used today) is a unique industry that allows for communities to be built and conversations to be discussed. 

My name is Christian and I am a one man army located in New York City and have been selling footwear on platforms ever since the days of NikeTalk, Instyleshoes and SoleCollector since 2004. I transitioned into eBay, GOAT, Grailed, StockX and now BUMP and have built a vast amount of knowledge in the sneaker industry having followed and participated in the birth of the sneaker game in the early 2000s.

My aim is to share my knowledge, story and advice of how I came to this point and to build a community to discuss the business, design and strategies of the footwear industry from brands, entrepreneurs and the titans of the industry.


Is a Latin word that means “Bearer of the Heavens”. The story of Atlas originated in Ancient Greek mythology as the Titan who was condemned by Zeus to stand eternally at the western end of the earth, holding up the sky (not the earth). The story goes that Atlas and his brother Menoetius sided with the Titans in the war against the Olympians. Once defeated, Atlas was ordered by Zeus to stand at the western edge of the earth (Gaia) and hold up the heavens on his shoulders. The word projects strength, credibility, and familiarity worldwide. 


Build a community discussing the business, design and growth strategies behind the footwear industry. At the same time, offer you unique footwear to purchase if you'd like.